Be Funko Fun - Storyboard

The product I will be doing an advertising campaign on is vinyl figures produced by Funko Inc. Over the last couple of years, the company has grown in exposure by creating miniature figurines in the likeness of consumers’ favorite fictional characters and real-life personalities. For the campaign, I will be striving to create a video that incorporates popular figures in pop culture in a way that entices consumers to purchase the product.

Storyboard: Video 1

- An image of the popular television heroes the Power Rangers will be shown.
- In text on the screen, it will say, “Why settle for 2D?”
- Next, a transition will happen in which video footage of the vinyl figures would appear.
- Text on the screen would read, “When you can have it in 3D?”
- For the closing shot, the tagline “Be Fun. Be Funko Fun.” would appear.

This tagline is my own and would be the key phrase used throughout the various advertising campaign materials.


Storyboard: Video 2

- A vinyl figure of Daenerys Targaryen would be on the screen.
- Text would appear reading “Fire.”
- The footage could cut to a vinyl figure of Jon Snow from Game of Thrones would be on screen.
- Text would appear reading “Ice.”
- The video would cut to both figures facing off with a sidekick figure on each side.
- Text would appear reading “The End Is Here.”
- Cut to black with tagline appearing “Be Fun. Be Funko Fun.”